A percepção ambiental no contexto universitário: a relevância de ações estratégicas na gestão organizacional

Abstract

The university environment is very complex and different audiences are present, with a prevalence of young people. But what do they think about the environment? The answer to this question may enable new directions and strategies from the point of view of organizational management. To establish actions that enable positive results is necessary to understand well what their publics think, in communication we call them “stakeholders”, who are people of various profiles with whom the company relates. From an organizational point of view, proposing ideas that are not properly suited to stakeholders would be to spend time, increasingly scarce, on actions that, in practice, will not have the expected effect. Thus, the aim of this study was to verify the environmental perception of university students so that the institution has subsidies to strategically propose actions that can bring more effective results regarding environmental issues. The methodology used was, firstly, the bibliographic survey on the thematic approached and, next, the accomplishment of a descriptiveanalytical exploratory study, anchored in the action research with a qualitative and quantitative research approach, using the systemic observation technique. A fieldwork was done, with a questionnaire applied to two audiences: the freshmen and also the students from the environmental area. It was found that new students still need to be informed or have greater contact with the education and sustainability practices promoted by the education organization. Regarding the respondents of the Biological Sciences and Environmental Engineering courses, 99% of respondents believe it is important to develop sustainable actions within the university environment or carried out by the university