As políticas de responsabilidade social e de inclusão social de instituições financeiras brasileiras

Abstract

This master's research is part of the Graduate Program in Education of the University of Oeste Paulista (Unoeste), specifically in Research Line 01: Public Policies in Education, formative processes and diversity. Social responsibility is an important dimension in the business context, as it can bring benefits to society's living conditions. Social inclusion concerns the public that works and is served by companies and is also a widely debated topic in the business environment. Considering these premises, a study was developed on the social responsibility and social inclusion policies of the main financial institutions in Brazil. The main objective of the research was to discuss and analyze the social responsibility and social inclusion policies of the main Brazilian financial institutions. The methodology has a qualitative approach, developed through the following steps: 1) Literature Review and Theoretical Foundation; 2) Document Analysis. Documentary data from three Brazilian financial institutions: Banco do Brasil, Itaú and Bradesco are presented, published in the public addresses of these institutions and which denote the design of their social responsibility and social inclusion policies. According to the data, it is observed that the three financial institutions have well-designed policies for social responsibility and social inclusion and have programs and projects in partnership with society or the institution's own management. Through data triangulation, the following thematic axes were created: a) Social Responsibility and Sustainability and b) Social Inclusion and Education. These two thematic axes were problematized based on the bibliography and documents analyzed in stage 2 and it was also possible to find, within the scope of the policies of the three institutions, programs, projects and actions that characterize their social responsibility and their concern with social inclusion. The research concludes that the financial institutions Banco do Brasil, Itaú and Bradesco have social responsibility and social inclusion policies and these policies are published in their recent documents. The research also demonstrates that, in a certain way, the social inclusion and social responsibility policies of these financial institutions dialogue with the area of education, since they propose training and citizenship activities.