Sinalização de endereçamento urbano na região administrativa do Paranoá-DF

Abstract

The research aimed to analyze the applicability of the Urban Addressing Signage Master Plan of the Federal District (PDSEUDF) in the Administrative Region of Paranoá, DF. The study addressed the origin and concept of the plan's signage models, their suitability for the region, and their efficiency in urban orientation. The justification for the study lies in the morphological difference between the protected area of Brasília and other cities, making it important to assess the application of PDSEUDF in Paranoá and its effectiveness in urban orientation. The research sought to answer questions about the importance of urban addressing for the realization of citizenship and the efficiency of PDSEUDF signage models for orientation in the Administrative Region of Paranoá. The central hypothesis is that, although the urban addressing signs proposed by PDSEUDF are essential for city orientation, they are not sufficient on their own. Efficient urban orientation requires more visible signage models suitable for the specific context. The methodology used was bibliographic and documental in nature, with a qualitative approach, involving the collection and analysis of sources from websites, books, and dissertations. The morphological analysis of Avenida Paranoá revealed that it is a crucial mobility axis in the city, with characteristics that favor orientability, such as the uniformity of buildings, where 95% have commercial use and similar forms. This pattern creates a balance between unity and diversity, facilitating orientation through reference points. However, despite the avenue's good topoceptive performance for navigation between neighborhoods, there are difficulties in accurately locating addresses within neighborhoods. This is due to the homogeneity of buildings and the proliferation of billboards that overload the environment with excessive information. In this context, urban addressing signs stand out as crucial elements. The case study allowed the application of all PDSEUDF sign models on Avenida Paranoá, confirming their importance for precise orientation, especially in areas where the uniformity of buildings and intense advertising make locating addresses difficult. The research concludes that, although Avenida Paranoá is fundamental for urban mobility, existing physical elements are not sufficient to ensure effective orientation within the city. The PDSEUDF addressing signs are essential for locating addresses and should be used according to the proposed models. The importance of the accessibility works carried out on the avenue in 2023 is highlighted, as they provided the necessary space for the installation of the signs, ensuring their effectiveness and contributing to the improvement of urban orientability. The research suggests that the revision of the Signage Master Plan, scheduled for 2026, should consider proposing new sign models that better adapt to the urban morphology of Paranoá and use sustainable materials, such as recycled plastic. These improvements are crucial to enhance signage efficiency and promote the realization of citizenship in urban spaces.